In a time when your target market is likely to be saturated with online advertisements and email marketing, you need to stand out from your competitors.
Although we utilise the benefits of digital marketing daily, we are also brand specialists and understand that print provides a brand experience that cannot be replicated digitally.
Here are 5 reasons print should not be forgotten in your business:
It is undeniable that everyone enjoys well produced print collateral, whether it’s business cards, brochures or posters most of us will instantly form a good impression of a company founded on their efforts to produce good quality print.
There is something to be said for the feeling of legitimacy that comes from print, whether you are picking up the Sunday Times or your favourite glossy magazine. Print is a constant that is hard to forget once it is in your possession.
Print can bring all the aesthetics of your brand to life, the font, colour, images and even texture. These are features of your identity that are difficult to appreciate online.
It allows you to target your demographic at the right time and in the right place. Unlike spam mail or a website link which can easily be overlooked, printed collateral can be delivered strategically and is more likely to stand the test of time.
Websites are often skimmed over in as little as 20 seconds and the bounce rate from the homepage is often so high the content isn’t even absorbed. Print is proven to be far more engaging and provides a unique engagement with the reader.