Creative Minds are always looking, learning and open to old or new ideas.
This is a book that has interested us and felt it worth a mention. This book called ‘A Visual History of Typefaces and Graphic Styles’ edited by Cees W. de Jong, Alston W Purvis, Jan Tholenaar and published by Taschen. The print quality is very high for a mass produced product, using 3 colour foils on the front and back cover, the inside uses a 4 colour process with a gold metallic ink to highlight specific parts throughout.
The content is brilliantly placed; there are two volumes that start at 1628-1900 in Volume 1 and 1901-1938 for Volume 2. (Images of Volume 2) The books are amazingly useful to learn about how old printed books were laid out. Also you can see the dedication and mastery it would have taken to create these books that are referenced, with letterpress and dedicated typographers showing how type has evolved. In Volume 2 we read through the Art Nouveau and the Art Deco styles. The book explains about many different typefaces, when they were created, who created them and how they changed over time. We find a massive appreciation for this at Creative Minds because we love our print and find this is a great book to show anyone how great print production is and the luxurious side of print. With this appreciation for a printed product we can also bring some components to our web design.