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Design Trends of 2018

Now more than ever it’s critical to reflect on and incorporate different developments within graphic design and marketing, into your business . In 2018 we have seen years of design evolution finally beginning flourish, with trends like Tactile Design and modernised, energetic styles becoming more widely used throughout graphic design. The idea that “everything old is new again” is something that is continuously displayed through design trends for 2018.

Top Design Trends of 2018:

Prints and Palettes inspired by the 80’s and 90’s

Throughout different aspects of graphic design, printing and marketing the use of retro 90s and 80s pop art, NEON and geometric prints are inspiring designers to bring back what’s old but make it new.

Themes of the 80s are being recognised within design and are being transformed into huge trends throughout many different areas .Things like neon text, geometric prints and pop art style illustrations have been inspiring design throughout 2018. From logos to advertisement to social media, this reinvented 80s style is making a stand.

Inspiration is also being taken from music, print and trends of the 90s and incorporated throughout different marketing techniques. Retro text, pastel palettes and vintage style illustrations are being brought back throughout website and logo design, event marketing, print and packaging.

example of 90s event flyer
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Gradient definition – A gradient is the gradual blending of one colour or shade to another

In 2018 we have seen the rise of a more unique style of gradient… While flat colours can be limiting gradients allow clean design but a higher responsive and emotional impact. Gradients can also be used to create depth with a foreground or background. In 2018 gradients have returned better and brighter than ever in graphic design. Gradients can be used to create a statement and channel viewers emotions, helping audiences connect with a design or idea.

example of gradient being used in spotify
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Colour has the potential to make or break a product, through the use of gradients designers are able to almost create a new colour in itself meaning user experience is heightened by creating eye-catching, playful, memorable designs. From image overlays to backgrounds to subtle texture layers, gradients can be used in a wide variation of design elements. Gradients break the boundaries of flat colours creating new and unique design styles.

Tactile Design

Tactile design definition – design that portrays realism, relating to, involving, or perceptible to the sense of touch

Common examples of tactile design appear in blatant view and to an untrained eye can go without notice, however the use of this method enables a sleek and modern online experience for your audience. Tactile design is based around the premise of making objects appear real in a digital space. With the display appearing minimal and interesting, that come from small and simple details.

Common components:

  • No borders – allowing everything to be taken in as in reality; as one.
  • Detailed photography – HD photographs allow textures to become lifelike
  • Multilayer Design- having multiple layers within the design, creating the digital to appear real with drop shadows used to present products online.
  • Purposeful motion and animation – improves not on the visuals but serve a purpose and improve usability.
example of tactile design used in a website
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