Voice search is constantly growing rapidly and it is important that you are aware of the impact it has on SEO.
It is no surprise that voice search is becoming increasingly popular; it’s easy, fast and convenient. Whilst we are able to speak 150 words per minute, we are only able to type 40 words per minute. As the technology behind voice search services such as Siri and Cortana improves, it is becoming much more reliable. In 2012 the word error rate was over 20%, however now it has decreased to as low as 8% for some voice search services.
According to Google, between 20 and 25% of mobile search queries are voice searches. It is predicted that by 2020, 50% of all searches will be voice searches. This growing number of voice searches demonstrates a desire to avoid typing on small devices.
Here is how voice search will impact SEO and what you can do to prepare for it:
Emphasis on mobile
With over half of voice searches being made on mobile, the growth of the popularity of voice search means that the importance of mobile is also increasing. Optimising your website for mobile is a key factor in improving your search engine ranking. It is important for you to optimise the design to be responsive according to the size of the viewport and ensure that content is optimised and images are compressed. This will help drastically improve load speeds and this improved mobile user experience will boost your search engine ranking.
Read more about how you can optimise your website for mobile here.
Natural Speech Patterns
When people are typing, they tend to use shorthand. For example, if you were looking for the weather in London, you would most likely use the search query “London weather”. However, when you speak, you are much more likely to use a complete question. For example, “What is the weather in London?”.
You should take this into consideration when creating your online content. By incorporating natural speech patterns and using a conversational tone within the content on your website you should be able to boost your search engine ranking.
Based on the use of natural speech patterns when using voice search, the search queries are likely to be much longer than if they were a written search. Considering voice search is growing at a faster rate than type search, short-tail keywords are becoming much less relevant. It is important that you are using relevant long-tail keywords in order to accommodate natural language queries.
In order to boost your SEO, the keywords you should be using tend to be longer and much more specific. Therefore, your keywords should describe your product/service and it’s benefits in detail, using complete phrases and sentences in order to better reflect what your customers are searching for.