The number of active social media users has now surpassed 3 billion and is constantly growing.
There are over 3 billion active social media users worldwide and that is expected to continue to increase, making it is obvious that social media should be an integral part of your marketing plan. However, it is important that you know how to reach your audience more effectively than your competitors
Engagement is one of the most important parts of social media marketing as it means that people have interacted with your content. Your audience could do this in a number of forms, such as likes, shares, comments, tags, retweets, replies, mentions, follows, clicks etc.
Here are our top tips for increasing your social engagement:
Use visual content:
Using visual content on social media has been proved to be massively beneficial in your marketing strategy, with research showing that posts including images produce 650% higher engagement than text only posts. As much as 4 times as many consumers would prefer to watch a video about a product than to read about one. There are a number of types of visual content you could share on social media, such as: photographs, graphics, videos, animations and infographics.
Engage with your followers
Encourage your followers to get active on social media by prompting them with questions. You could ask them questions that are specific to your business, such as asking for advice, content ideas and what they’d like to see from your brand in the future. Or you could keep it simple and just ask general questions such as “what are you getting up to this weekend?”.
Contests and giveaways can help increase your social engagement as people are much more likely to want to get involved if there is the opportunity to win a prize. There is a wide range of ways that people could qualify to enter a competition. Some examples of entry mechanisms could be liking/following the company’s account, liking or sharing a piece of content on the company’s account and asking your audience to share specific content such as answering a question.
Discover the best time to post
By tracking and recording analytics reports on your social media account’s performance you will be able to determine the optimum time and days to post your content to reach the most people and receive the most engagement.
Use social media monitoring/listening tools
It is important that you make the most of social media by listening to what your audience is saying about your company. This information will help you know your customers better and will help you understand how your business should improve in order to increase customer satisfaction. There are lots of social media monitoring tools available online in order to do this.
Track data and analytics
There are a number of different tools that are available for you to track your social media analytics. Most social media platforms include their own built in analytics tools, however there are lots of alternative options available online. Analysing the performance of your social media will help you determine which content is successful amongst your followers and which isn’t, helping you to know what you should and shouldn’t post in the future.