As brand specialists we are passionate about not only creating innovative design but ensuring continuous success.
Brand guidelines are vital in creating brand longevity and recognisability.
8 things you should consider when building your brand guideline:
- An Overview- The brand’s history, vision, personality and key values.
- Minimum Logo Size- To ensure clarity, readability and accessibility in all materials define a minimum logo size.
- Clear Space Zone- Logos should be displayed with clear separations on all sides to other elements on the page.
- Colour- Where possible always use the full colour version of your brand but this is dependant on the methods of production.
- Typography- Define your headline typeface and font family and a separate font to be used in body copy and on the web.
- Colour Palette- Show the primary and secondary colour palettes with colour breakdowns for print, screen and web. Don’t introduce new colours as distinctive use of key colours will help build and reinforce brand recognition.
- Strapline- Often displayed using the headline typeface and should be displayed sparingly.
- Application of logo- Identify the acceptable versions of the logo for decorative purposes as well as official use (ie. is it acceptable to drop text and leave just a graphic)
Brand Guideline example:
Here is the Cambridge Roar brand guideline.
The Cambridge Roar brand is one that we are extremely proud to of created and take great pride (as we do with all our brands) in ensuring it is used effectively. This June we are delighted to see the Roar host it’s second annual fundraising festival for the Arthur Rank Hospice Charity & The Prince’s Trust.
Information on events and tickets can be found on the Cambridge Roar website here