Creativeminds were approached by Findel to evolve a product that was discrete and helped to lower anxiety levels. An idea that began with our client as a shoelace on a keyring holder was developed by our innovative team into a unique transitional object that can be used by children and adults- Buddi.
We knew from the beginning of the design process that the product would be created from 100% recycled plastic, with no metal used, making it both child and environmentally friendly. Once satisfied with our design and that it fitted the brief we were given, we had a sample created through 3D printing to get a feel for how the product would look and feel.
Alongside the completed product, we then needed to design the packaging for it, which we created in the form of a backing card. This needed to include a how-to illustration, which we created in Adobe Illustrator, to visually explain how the product should be used.