Star Trust Motoring Day
The Star Trust Motoring Day allows people to showcase incredible cars and meet like-minded people, while raising money for charity. For five years we have given design support for The Star Trust Motoring Day. In previous years we have provided videography at various Star Trust events and this year we were able to offer video production for the Motoring Day.
Shortly after the filming of the Star Trust Sparkles and Supercars event, Star Trust held their second event of the year, the Motoring Day. We were once again tasked with creating a short video showing the highlights of the day.
The event spanned across 3 locations, Mallory Court Hotel and Spa, Chateau Impney and Aston Martin Gaydon, which meant we had to ensure we were always ahead of the guests; getting to the necessary places before they did so we could set up our equipment and capture footage of the cars arriving.
The video required drone and on land footage showing the cars and the locations, as well as interviews with certain people.
Unfortunately, due to confidentiality reasons, we were unable to film the Aston Martin Factory Tour. However, with Aston Martin being the main sponsor of the event, it was vital that we had plenty of Aston Martin related content in the video. This meant we had to be clever with the shots we got around the outside of the factory and the reception area.
Additional Design Support
Creativeminds have offered a range of design support for the Star Trust. For five years we have designed and created motoring tour plaques, ‘Save the date’ digital invites and route maps .
The event is held at a new venue each year and the Star Trust Team always find a way to give the motoring tour a new flare of excitement. With this in mind we used the Star Trust brand guideline, which features three corporate colours and eight secondary colours, these colours allowed us to represent the day in a new way each year. We need to ensure that every aspect of the design support we offer is in keeping with not only the motoring day but additionally the charity as a whole.
As well as ensuring the colours used in the design is fitting for each year, the sponsors vary and where the tour starts and finishes is all dependant on the specific year. These are all elements that we take into consideration during the design process. The motoring tour plaques act as an effective marketing tool for the Star Trust as they are handed out to everyone as a souvenir on the day as well as featuring around the event.