What is Social Media Optimisation?
Social Media Optimisation, SMO, involves using social media platforms in order to raise awareness of a brand, product, service or event. Whilst Search Engine Optimisation, SEO, focuses on the usability and accessibility of a website, Social Media Optimisation focuses on engaging with clients. It allows businesses to send out a message representing their brand and also build up more personal and intimate relationships with clients.
Through interactive communities such as Facebook, Twitter, blogs, forums, and anywhere your business is mentioned or linked to socially, you can help enhance your company’s presence and online reputation. Effectively using social media will instil a feeling of trust within consumers and encourage them to feel more familiar with your brand.
SMO is similar to SEO since they share the goal of generating more traffic to and raising awareness of a website. Social Media Optimisation should result in more users sharing and using links to a website across social media sites. A successful SMO strategy will help contribute to your website receiving a higher ranking in search engine results.
Why is SMO important?
There are several reasons why Social Media Optimisation is such an important aspect to your business. This is because it can…
- Increase your reach
Through using social media to promote your business, service, product or events, you will be able to reach a much larger audience, which can help you grow your business.
- Drive more traffic
Social media optimisation provides an opportunity to generate more traffic to your website. Links to your website that you share on social media have the potential to reach consumers worldwide.
- Improve Search Engine Ranking Position
Social Media Optimisation works in line with Search Engine Optimisation as it can help you achieve a higher search engine ranking position. Search engines will rank you based on how much users engage with your content, as well as if your content is relevant and original.
- Ensures a strong online presence
A strong presence on social media can help increase your brand visibility. As well as this it can help ensure that your consumers trust and feel familiar with your brand, making them more likely to purchase your products or services.
How optimise your social media?
There are lots of important factors that search engines take into consideration when determining the position that a website will rank in the search engine results.
It is important that the content that you share on social media is original. If a profile is made up entirely of reposts from other accounts or is sharing unoriginal content, a search engine will rank a website negatively.
Another important factor to consider regarding the content that you share on social media is that it must be relevant. Make sure that all the content that you share makes sense in the context of your business. To ensure that you achieve a higher search engine rank position, you should use the same keywords within your social media posts that you target on your website.
Search engines rank websites higher based on the amount of engagements you receive on your social media posts. Therefore, another key factor is that the content you create should be sharable. The more retweets, likes, shares etc. that a posts receives, the higher search engine ranking position you will achieve. One way to make your content sharable is to make it visual. For example, creating an infographic could help you achieve more engagements with your post.